Morning Coffee: Why Blogs work
It doesn’t matter what kind of company you run, whether it is an online entrepreneurship or a local business, you should still have a blog. Here is why?
A blog helps maintain your marketing strategy and structures your relevant content
Promoting goods and services
The highly competitive business climate makes promoting your services and goods a challenging task. A quality blog helps meet that challenge by assisting the multimedia representation of your company, keeping the audience interested, and promoting your company through brand storytelling and advice. Think about promoting your videos, podcasts, interviews, and more on your blog. This is helpful content for your audience, and great content for your website. The key is to maintain a consistent voice through professional quality posts.
Blogs attract new clients
Blogging and posting relevant content is incredibly useful at increase website traffic ultimately increasing traffic to your services. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool that increase your brand visibility.
Moreover, each new blog helps improve SEO because it gives Google and other search engines a reason to re-crawl your website to find new content to index.
Nick Youngson CC BY-SA 3.0 Alpha Stock 1
Website community promoted
Blogs are excellent at maintaining and spreading a word about your services and creating long-lasting bonds with prospects. Sharing blogs on social media builds audience and a community of prospective clients and stakeholders around your posts, insights from your company, and your perspective. It means professional quality blogs shared on social media with SEO get traction for your business, products and services.
A blog can build your reputation in a particular field of your interest and become a figure of authority
Reputations – solid positive reputations are built over time, yet can be destroyed quickly. Blogs build reputation as they allow your business to share your perspective with your audience in a new way and often.
A blog can help you advertise
Research shows that around 80 % of companies prefer to have an advertisement in the form of a series of articles instead of the traditional "buy now" agenda. Blogs offer a creative and informative alternative to advertising and are crucial to the modern business environment.
Blogs build Trust
A blog can help you appear more trustworthy to your potential clients
People trust the written word, and blogs improve the level of trust your clients and potential clients have towards your business. The important aspects here are to offer professional quality blogs that provide helpful and accurate content, encourage discussions, and share knowledge. Professional quality blogs increase trust in your brand.
The importance of blogging for business ventures cannot be underestimated
While it’s as certain as the sunrise that other creative tools will add to your battery of communications tools and so support your visibility and push forward your services, blogs will remain at the centre of your on-line arsenal because of the value of what a blog can do for your brand. Whatever your needs are, a blog post is a great tool for creating stream of website traffic, growing audience, and new prospects.
If you're interested in implementing a cohesive blog strategy, or looking to improve your current blog strategy, we invite you to schedule an inbound marketing consultation with our team. We will discuss the important metrics to track, and how to make sure you are building a successful blog strategy.
