Building a career in marketing and communications seems sort of straight forward. Just the same, the idea of finding the right path assumes that there is only one right path, and a myriad of wrong paths. However, I suspect that there are no wrong paths. That the only wrong choice is to not set out on your journey, to not take the risk of failure, the risk that you might find a way to become the best marketer, the best communicator, the best content creator.

Given its growth in popularity, the nature of the audiences and growth in the medium thanks to Covid-19, those considering podcasting are contemplating a great element for many a well-planned communications strategy.